EVALUATION | Question 6

This video outlines the general processes we went through. I'd like to add that we learned each software had a far greater depth than we covered above. For example i learned that after putting together a soundtrack in soundtrack pro from the huge database of resources that there were many ways to export it, we were sure to do it in stereo for our cinema showing. Final cut pro had many useful tools we couldn't have made the film without. I used the wireframe editing option to cut out edges of footage and to scale it. The blade tool was another favorite that allowed me to separate a clip on the timeline into 3 separate sections, i then changed the speed of the middle section to create the slowed down then sped back up again effect. Lastly i learned that the benefit of using these particular software packages was that they were all well integrated. I could import a title i'd made in liveType straight into final cut with out the need to convert or export it as a separate format.

Evaluation 8

All of the words that described our video project (image at the bottom) met our expectations of the film. The clip shows above shows all of our viewers responses to the film, according to the responses there were no possible errors/ faults with the film as non of the viewers could find a criticism about it. according to some viewers our project differed from everyone else's as it included an intense chase with lots of action moments, the viewers were particularly fund of the way slow motion was used in the project.

Evaluation question 7

Looking back at your preliminary task what do you feel you have learned in the progression from it to full product?

From the start of our course until now i feel as though i have progressed thoroughly throughout the process and i feel that i can product a media product without much difficulty. Writing about other films and describing their use of camera work, MES and sound helped me learn the codes and conventions used in professional texts and it helped my group and I gather ideas for our film.

I have learnt how to use camera angles correctly and effectively such as over the shoulder shots, long shots, birds eye view, establishing shot and many more. i believe i have used the majority of these throughout my title sequence. From our preliminary film to our actual piece me and my group have improved a lot, in our preliminary we did not use any close up shots which would of been very effective and we learnt from our mistakes and added them in to our actual piece.

Our preliminary was very useful as it allowed us to experiment with shots and look back on and see where we went wrong so we could improve it. We planned our final piece carefully making sure that we noted all the shots we planned on using such as long shots, close ups, some tracking and many more. We changed some of our shots as we did not think they looked as good as we thought they would. It did not take us long to plan our preliminary as we just wanted to get an insight on how it was done and we were not to bothered about it that much to make it perfect as we still has much to learn.

It took us a while to figure out where we wanted to shoot our film, our first idea was Tottenham and Hackney as they are quite rough areas and it would look perfect for our film, but as others from the group found it difficult to get there. We changed it to a more convenient place such as Regents canal. The area looked great for our film and it worked well for the MES such as the tunnels, the graffitti on the walls and the woody and leafy area. We chose to start filming on a day when it was not too sunny but not to dull either, and when we continued filming on a different day the weather was the same, which was a big coincidence. For our preliminary we did not have much time to plan it so the MES was largely ignored, for our title sequence we had plenty of time to find a place and change our minds about it.

We chose to make our music upbeat and tense in our piece, we constantly kept changing the beat until we found a prefect one that fit all the scenes. Our preliminary did not consist on any sound apart from voices as yet again we did not have much planning time and also we were not fully confident on using livetype. After some play arounds with it we finally got the hang of it completely and managed to produce a really effective soundtrack. Our preliminary would of been much better with sound included and would of added more suspense. The music was not really planned, we just changed it as we went along and as our film progressed.

Although i have gotten a grip with the editting i feel as though others in my group are much more comfortable doing the editting as i was more focused on doing the soundtrack.

Evalutaion Question 8

Audience feedback and comment

The words above are some of the comments we received for our film, overall me and my group were quite pleased because it was all posative feedback!

Evaluation Question 3 and 4

What kind of media institution might distribute your media prodcut and why? How will you attract/address your audience?





I believe my product would be distributed by Sony as they are well known for producing successful films. I believe my product could be as successful as ‘Kidulthood’ and ‘Adulthood’ as it has the same British take I also think our film would benefit under Sony pictures is that they are one of the most well known multinational media/technology corporations around. The film would have a large target audience for example action fans, thriller fanatics, the teenage audience.
As our product target audience is mainly teenagers we would promote our film via game consols, magazines and synergy tie ins.

Evaluation Question 5

Who would be the audience for your media product?




Our target audience is aimed at working class people and those who are localized in an urban area. We believe our film will appeal to young adults aged 16-25

This is 18 year old Dwayne from Manchester, he is currently attendting college and is studying Music. He loves music its his passion, he mainly listens to Dubstep, R&B, UK grime and some old school HipHop he wants to be a music producer. He also plays football thats one of his hobbies. He occasionally gets into trouble with the police due to his violent behaviour, if he does not change his ways soon he will be going down the wrong path. He loves to go raving on the weekends and hanging out with his friends and chatting up the girls (he's a bit of a ladies man and heartbreaker). He currently works at JJB sports he tends to sometimes enjoy his job but is not satisfied with his paychecks so he occassionally sells his belongings or items that people have stolen for him. He simply cannot live without a packet of ciggies a day, it has been his addiction for many years since he was 14.





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EVALUATION: Question 8

Audience Feedback and comment?

In class we asked various of people what they thought of our film, whether it was good or bad however we got lots of positive feed back. The words above have been created from some of the things that people have commented on when we asked on feedback after the screening. Overall i feel that it was all mainly positive and our thriller opening was a success.

Below you can see what harry thought of our final piece what everyone saw at the screening. It Was all very possessive feed back and overall i am proud of what we all achieved and did. After all the time and effort we put in it seemed to have paid of.

EVALUATION: Question 7

Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

Looking back on the preliminary task we did, i feel that we progressed rather well. our full product was well thought out however the previous tasks that we had done had few errors for example in the match cut 'snap' that we did, we had some shots where the head was cut of and the main characters where not in the frame. Also the quality was poor, we had shots that where slightly blur where we didn't focus it properly.From our final product i learn t how to focus the camera properly, learn t new shots such as from a birds eye view, panning and shots from high and low views.

Firstly when i went to the mac suit i found it difficult to use! i was stuck at every point even when it come to copy and pasting, however now i know all you have to do is click 'ctrl' and then select the picture and click save as. All the programs we had to use such as 'Live Type', 'Sound track Pro' & 'Final Cut' i ended up mastering (In my own way of course). When we started planning we all was confused on where was best to place our movie first we come up with 'hackney' we then changed our mind due to the fact we thought the estates might just be a little bit to rough however then we thought 'tottenham' and we didn't see any thing that went right. We finally decided the 'canal' it was a good choice after all. It was only up the road so it was easy to get to and had perfect conditions for what we was aiming to get from this film.

When we started using the camcorder me and the group at first forgot to do the most simplest of things such as 'put the battery in' well now i know i got to do that first just the fact if i don't obviously would be no power! We all laughed it of when we thought about it. If Somebody gave me one of these camcorders a few months back with no instructions i would not have had no idea due to the fact of the amount of different buttons that control the different functions!

We had already done the feet idea from our match cut however from both the pictures below you can tell how we had made great progress in making it look better

Evaluation Question 2

How does your media product represent particular social groups?




Our media film mainly targets teenage boys or maybe even young adults as we are unsure of the characters age group. As you can see from the picture above our main character is dressed similar to the boys in the picture, we made sure that he wore a hoodie to emphasise the idea of a troublesome teenage boy. It specifically stereotypes teenagers as troublesome via the character running away in a hoodie. The hoodie represents a lot of things such as violence and gang related activity although he seems to be alone.


You could compare our character to ‘Sam Peel’ out of Adulthood, although the audience are unsure of our character has particularly done his appearance and behaviour is very similar to the character in Adulthood. In certain parts of the clip we see both the characters running in their hoodie’s, the hoodie gives the characters their personalities. The title 'On the run' also relates to the film Adulthood as their main character is also a victim as is ours.

EVALUATION | Question 6

What have you learned about technologies from the process of constructing this product?

The technologies that i have learned from the construction of my video project consist of many different hardware to software. the hardware that i used consisted, Macintosh computer for editing purposes, a hard drive to upload all of our footage, a micro SD card reader, HD camcorder and digital camera. all of the hardware mentioned played a crucial role in the creation of the final product. The camcorder was need to record the footage, to save the footage you needed a micro SD card which fits into the camcorder, a card reader is needed for the footage in the SD card to be exported onto a computer, the computer which would be best for this type of job would be a mac as they have quick processing speeds, when all of the footage is being put into the computer it is saved on a hard drive (this contains everything). The user needs software to turn the footage into a title sequence, the software recommended for this task was Final Cut, Soundtrack Pro and Title Pro. All of the software stated have a specific role in the creation of the Title sequence, final cut was used to cut and merger different footage's together, Soundtrack Pro was used to make the scenes more dramatic by creating non diagetic music in the background and Title Pro was used for the creation of the titles and how they will be presented. All of the software's specifications merge together to make our film.

EVALUATION:Question 5

Who would be the audience for your media product?

I believe our film will appeal to young adults aged 18-25, mainly aiming towards men however women could enjoy the film type as well. however I feel that the reason the age group was based between 18 upwards is that the main character of the thriller was a young man himself trying to get away from someone, also this genre has been proven to attract more males than females due to its fast pace and the UN-known knowledge of what is going to happen creating excitement and tension towards the audience.

Above is a montage of Stuart, I Did this to show what are target audience was we was aiming for. This young man is still studying at uni, his got qualifications in sports and believes he can make it as a top coach his life is based around sports however he is already a private life guard and a football coach for young children at a school his still studying at uni to further his carrier and get more grades he needs to make him self successful. However like any other student he has some spare time to do the other things he enjoys, a good old beer with his mates, watching footy or maybe even going to the movies. His is own person and provides for himself. He got his driving license and car and is making his life successful for himself nobody else. However there is his background. He used to live on a urban estate before he started attending st Marys. Everyone saw him as a troubled teen however he was just being himself with his mates they didn't see the real him due to the fact he was being stereotyped through his friends and what he wore. Although his in a happy life style there no reason for him to lose contact with family or friends after moving out due to the fact of the convergence devices he has access to he can always talk through his playstation3 Online Or even his mobile. He loves his games with that exciting sense of adventure within himself and knows when enough is enough. All his life his been seen as something he was not and now his making a point that what he is, was himself and it don't matter what you where or how you seem your never know the real him unless you sit and have a proper old chit chat what he loves doing.

EVALUATION: Question 3 & 4

What kind of media institution might distribute your media product and why? How will you attract/address your audience?

Because my Media product has a fast pace, with lots of action. This would appeal to a lot of fans who like the different genre films Therefore i feel that the institutional that our media product would aim for would be something like Sony Pictures because they aim for the wider audience. Most of their films they have produced have been more than successful and get the audience talking. The Sony team have worked with many of the world’s finest independent filmmakers what shows they are big and well know.There not only producing films but also consoles, cameras, phones etc.. i also feel that with Sony pictures they can make the film well known not only in England but many other counties. Due to the fact out target audience was aimed for youthful people from ages 18+ Sony have new technologies available such as the playstaion3. Not only does this console give you the things you need when your bored and want a game you can also get 'blu-ray' dvds and watch them on that so it is not just a console for games its all rounded internet, movies and your action pack media-centered base piece of work. Its knows that the Sony playstation3 was very successful.

I Feel that to attract the audience we would need to put up billboards in certain areas. This will make the film recognizable and by looking at it will make people want to put there hand in their pockets to see a film like it. If your walk down many streets around London you will always see at least one billboard trying to promote their film that's where the success comes from once the advert is recognizable more and more people will start to talk. Below i have put a picture what i have made of a billboard with a clip of our film and our title 'on the run' this is somehow what i think it would look like if a billboard was actually made.

If Our film reached cinema i feel that we would have to show our type of film in one such as 'odean' or 'vue' these branches are good choice i feel because they have successfully shown movies like ours and made it a success.

EVALUATION: Question 2

How does your media product represent particular social groups?

The social group our media product was looking at was young boys/young adults in a urban area. Most teenagers are seen as doing something wrong and being labeled from what other teenagers around them do. Stereotyping is what happens everywhere and mainly in films we see this. We had used a teenager running away from somebody we don't see who is following him or give any idea why he is or where he is running to however we soon see he is being chased/followed by the ending when we see feet creeping behind him or right at the end with the reflection of both the him and a un-known figure in the reflection in the canal water.

Our main prop was the 'hoodie' that our main character had on, just by this it had suggested he was either related to some sort of gang or crime. The hoodie symbolizes the fact that he could be related to a gang however that is just the stereotypical thing about this because the whole time our character seems to feel alone we can tell by his facial expressions,And then he has a call for help but nobody is there and he is left by him self which then shows how vulnerable he really was. We manage to challenge this stereotype by making the viewer ask them self is he on the run from something his done (The criminal) Or is he just trying get away to save himself (The innocent One).

EVALUATION: Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The aim of are sequence was to build suspense and tension towards the audience. The audience doesn't know why the main character is running or who his running from, the ending finishes with a cliff hanger of a shadow of the main character in the canal with another shadow behind him with there hand is looking as if their going to grab our main character, however we do not know what is going to happen. It was very effective for us to do this and this is a commonly used convention in an opening of thriller films to keep the viewer attached on what they are watching.

We had used long shots throughout the whole sequence this was to show or produce the idea that the main character was being watched/followed. However all our shots were done from different angles and distances this was to make the sequence flow well, and still provide tension instead of using the same shots over again because we knew that if we repeated the shots again and again eventually the sequence would have got boring. We knew we had to keep all our shots as a variety so nobody would lose interest however we did make a few risky choices on making the running sequence take up most of our 2mins opening time, we knew that the viewer may lose interest due to the fact all he was doing was running but we new it could also build tension and questions in their mind, all the best thriller films makes the viewer ask them self questions in our case the questions that could come to the viewer would be on the lines of asking themselves, where is he going? why is he running? who is he running from? Therefore in our case we relied on the audiences mind and imagination.

Our titles were clear like any other media product we had recently looked at, we knew they had to be visible and stand out to the audience. They was white However had a red glow around it. The titles were not still on the screen either we made them look as if they were flickering to make the titles effected and give it that creepy feeling. With the sound and edits being tied in with the titles it overall made it look very effective and all worked well.

In Editing we used short clips however they were snappy and quick cuts. Our main use of editing was slow-mo we used this to show when out titles were going to appear however we also used the sound of 'a bell' we did this to make the titles visible to the viewer, lots of real media products use this kind of techniques to make there titles clear and stand out, however we didn't come across any that had used slow-mo in the way we had thought off their for we just gave it ago and i think it worked rather well.

The sound fitted our sequence perfect. It was fast paced but at the right moments slowed down this showed tension within the character itself and what was happening around him. Our suspense built up towards the end where the fast pace dies out and it becomes more silent when the character starts talking and becomes more panicky. As i spoke about somewhere above was the sound effect of the 'bell' when the titles come up that was effective as-well as the other little sounds in the background such as the water, splashing from the phone being thrown into the canal and all the other little noises we added into it.

EVALUATION | Question 8

This is a word bubble created out of things people positively commented on when we asked around for feedback after the screening.

Most of our feedback is derived from personal interviewing, a great way to get people initial reaction but on reflection i would have liked to have made more use of social networking sites like facebook for some written reviews.

We also took videos of some of our respondents, due to technical difficulties we're only able to show you this young mans response.

EVALUATION | Question 7

Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product?

I think the work produced for our opening is far superior to what we created in the initial exercise. Our first attempt at putting together a short film was a card game exercise, pictured above. There are many things we should've done better in the sequence, for example, the camera work. You can see in the shot on the top left we had the idea of doing a high angle shot but we failed to think about the way Fabian (man on the left) was going to be cut off when he stood. The other shot is a section of a tracking shot, but we regretted not focusing it properly, loosing the detail in the hands and the cards that the shot was meant to be drawing attention to. You'll probably also notice that both shots from the card game are quite dark, partly this was because we left all but one light on above them to make the scene more dramatic, but it wasn't until we finished filming that we realized we had left the light sensitivity shutter on, only meant to be used in bright sunlight. A silly mistake fortunately we didn't make again.

The preliminary match cut exercise uploaded on this blog was an improvement, we still made slight misjudgments on the characters position in the screen but our lighting and angles where much more effective. I think one thing we didn't consider enough was the mise-en-scene. More appropriate costume for the teacher character would have established the relationship between the two and made the scene more comprehensive.

In our final film we drew upon our experiences and were able to create well considered, professional scenes.

EVALUATION | Question 5

Who would be the target audience for your media product?

Knowing your audience is vital to producing, promoting and even distributing a film successful. The audience detail we originally wrote in our pitch was as follows..

Our target audience is aimed at working class people and those who are localized in an urban area. We believe our film will appeal to young adults aged 18-30, primarily men. We think this film will appeal to a broad age range because our protagonist is a young man, however this genre has proven popular with many older males who enjoy the fast paced excitement and the darker aspect of a film of this genre

The one thing that was really a little to vague was the age and while i still feel a film in this genre would appeal to an older male i think it would be better strategy to market it to a more youthful audience. My reasoning is simply that the younger generation is more likely to access the promotional material via new media outlets, announce the film across a social network, go with friends to catch the big cinema release and download the soundtrack on itunes. By marketing to this more specific age group i'm making sure that we achieve as much interest and revenue.

I made the montage above to familiarize you with our audience, This young man, Steve, looks to be about 22, He's just finished off study at university and has secured himself his first job, average salary but with no-one to provide for but himself he has a fair bit to spend on entertainment. He's familiar with the city and an urban lifestyle, That's how he's grown up. Over the years his circle of friends has grown incredibly large, fortunately he's able to keep in touch with them thanks to new convergent devices. He's always able to share his thoughts with someone whenever and wherever, online, via his phone or even his games console. Steve's always enjoyed the thrill and sense of adventure that comes with many of todays video game hits. But when all is said and done Steve is just like any other man that came before him, happy to sit down in front of the footie, pint in hand.

EVALUATION | Question 3 & 4

What kind of media institution might distribute your media product and why? How will you attract/ address your audience?

I picture our film as being a big hit with a wide scale audience appeal. After consideration i think a distributor that would really be suitable might be Sony Pictures Releasing. Sony pictures is a long standing film and television production and distribution unit, Releasing being their distribution label. They've released a lot of successful films which stand out from the crown. For example District 9 was a huge surprise hit last year, despite its never-before-seen actors and , i think because of, it's unusual take and approach to an alien thriller. Another reason i think our film would benefit under Sony pictures is that they are one of the most well known multinational media/technology conglomerates around. As such they are well suited for the sort of multimedia publicity and release I imagine our film would benefit from. Given that our target audience (detailed in evaluation 5) are youthful we'll want to make full use of new technologies available today. Take a look at Sony's hugely successful games console and all round media centre- the playstation 3, it currently resides in over 3 million uk homes alone. When Star Trek released last year Paramount Pictures and Sony Computer Entertainment announced..

that a series of Star Trek movie promotions would be beaming to [PlayStation] Home users starting tomorrow. That includes "an exclusive video greeting" from Abrams and the newest Star Trek movie trailer, both hitting Home as of Friday.

Utilizing this network of users that share and access entertainment on a variety on new convergent devices will be key to promoting our film. Of course an old fashioned tv advert/ trailer would still be a great way to reach the largest amount of people. I imagine it would be shown post watershed during ad breaks of similar film showings to attract lovers of the genre and mature cartoons to appeal to the younger adult males.

There are also several more traditional Out Of House media forms that we could and should promote with. I think a billboard would be a great way to get a shot of our film to our audience, the emphasis is on action and the thrill so a large blown up image like below would capture the audience interest much better than smaller printed word adverts. We also considered taking out full page adverts in relevant magazines but we don't think it would be the best financial decision as most people don't pick up more than one hobby magazine a month.

Finally I'm sure that our movie would do best in the big cinema branches found in every city, particularly the likes of Odeon and Picture house like the one in the heart of Stratford pictured below. These branches would be a particularly good choice as they have student deals and are popular venues. Picture House cinemas currently have a partnership with e4 called "slackers club" especially for film lovers and older students. Their last free student screening was the action comedy thriller Kick-ass for example. I think these arrangements are great ways of generating interest and promotion by word of mouth.

EVALUATION I Question 6

What have you learnt about technologies from the process of constructing this product?

EVALUATION I Question 5

Who would be the audience for your media product?