I picture our film as being a big hit with a wide scale audience appeal. After consideration i think a distributor that would really be suitable might be Sony Pictures Releasing. Sony pictures is a long standing film and television production and distribution unit, Releasing being their distribution label. They've released a lot of successful films which stand out from the crown. For example District 9 was a huge surprise hit last year, despite its never-before-seen actors and , i think because of, it's unusual take and approach to an alien thriller. Another reason i think our film would benefit under Sony pictures is that they are one of the most well known multinational media/technology conglomerates around. As such they are well suited for the sort of multimedia publicity and release I imagine our film would benefit from. Given that our target audience (detailed in evaluation 5) are youthful we'll want to make full use of new technologies available today. Take a look at Sony's hugely successful games console and all round media centre- the playstation 3, it currently resides in over 3 million uk homes alone. When Star Trek released last year Paramount Pictures and Sony Computer Entertainment announced..
that a series of Star Trek movie promotions would be beaming to [PlayStation] Home users starting tomorrow. That includes "an exclusive video greeting" from Abrams and the newest Star Trek movie trailer, both hitting Home as of Friday.Utilizing this network of users that share and access entertainment on a variety on new convergent devices will be key to promoting our film. Of course an old fashioned tv advert/ trailer would still be a great way to reach the largest amount of people. I imagine it would be shown post watershed during ad breaks of similar film showings to attract lovers of the genre and mature cartoons to appeal to the younger adult males.
There are also several more traditional Out Of House media forms that we could and should promote with. I think a billboard would be a great way to get a shot of our film to our audience, the emphasis is on action and the thrill so a large blown up image like below would capture the audience interest much better than smaller printed word adverts. We also considered taking out full page adverts in relevant magazines but we don't think it would be the best financial decision as most people don't pick up more than one hobby magazine a month.
Finally I'm sure that our movie would do best in the big cinema branches found in every city, particularly the likes of Odeon and Picture house like the one in the heart of Stratford pictured below. These branches would be a particularly good choice as they have student deals and are popular venues. Picture House cinemas currently have a partnership with e4 called "slackers club" especially for film lovers and older students. Their last free student screening was the action comedy thriller Kick-ass for example. I think these arrangements are great ways of generating interest and promotion by word of mouth.
