Who would be the target audience for your media product?
Knowing your audience is vital to producing, promoting and even distributing a film successful. The audience detail we originally wrote in our pitch was as follows..
Our target audience is aimed at working class people and those who are localized in an urban area. We believe our film will appeal to young adults aged 18-30, primarily men. We think this film will appeal to a broad age range because our protagonist is a young man, however this genre has proven popular with many older males who enjoy the fast paced excitement and the darker aspect of a film of this genre
The one thing that was really a little to vague was the age and while i still feel a film in this genre would appeal to an older male i think it would be better strategy to market it to a more youthful audience. My reasoning is simply that the younger generation is more likely to access the promotional material via new media outlets, announce the film across a social network, go with friends to catch the big cinema release and download the soundtrack on itunes. By marketing to this more specific age group i'm making sure that we achieve as much interest and revenue.
I made the montage above to familiarize you with our audience, This young man, Steve, looks to be about 22, He's just finished off study at university and has secured himself his first job, average salary but with no-one to provide for but himself he has a fair bit to spend on entertainment. He's familiar with the city and an urban lifestyle, That's how he's grown up. Over the years his circle of friends has grown incredibly large, fortunately he's able to keep in touch with them thanks to new convergent devices. He's always able to share his thoughts with someone whenever and wherever, online, via his phone or even his games console. Steve's always enjoyed the thrill and sense of adventure that comes with many of todays video game hits. But when all is said and done Steve is just like any other man that came before him, happy to sit down in front of the footie, pint in hand.
